February 21, 2014 - e-Strategy Trends

There were more than 1.8 million corporate meetings, trade shows, conventions, congresses, incentive events and other meetings that took place, drawing almost 225 million total participants.

According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,

Nearly nine in 10 of the brands had both an Instagram and a Facebook account.

Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.

Forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off.

Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).

Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.

Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.

While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.

Archive for February 21, 2014

Size Of The US Meetings Industry, 2012 [TABLE]

CMOs’ Projected Changes In Online Marketing & Traditional Ad Spending, August 2011-February 2014 [CHART]

Most Essential Mobile Tactics For Engagement, February 2014 [CHART]