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Archive for February 21, 2014

Size Of The US Meetings Industry, 2012 [TABLE]

By David Erickson | February 21, 2014

There were more than 1.8 million corporate meetings, trade shows, conventions, congresses, incentive events and other meetings that took place, drawing almost 225 million total participants.

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Facebook Ad Spending vs User Share In North America & Asia-Pacific, February 2014 [CHART]

By David Erickson | February 21, 2014

According to Marin’s analysis of more than 200 online marketing clients, about half of their Facebook ad budgets are directed at audiences in North America,

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Brands' Facebook & Instagram Integration, December 2013 [TABLE]

By David Erickson | February 21, 2014

Nearly nine in 10 of the brands had both an Instagram and a Facebook account.

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People Who Are Engaged With Brands On Social Networks, December 2013 [TABLE]

By David Erickson | February 21, 2014

Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.

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CMOs’ Projected Changes In Online Marketing & Traditional Ad Spending, August 2011-February 2014 [CHART]

By David Erickson | February 21, 2014

Forecast levels of digital marketing spending increases have dropped to their lowest level in at least a couple of years, while the pessimism surrounding traditional media advertising spend seems to have fallen off.

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Most Essential Mobile Tactics For Engagement, February 2014 [CHART]

By David Erickson | February 21, 2014

Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).

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7 Types Of American Smart Phone Users [TABLE]

By David Erickson | February 21, 2014

Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.

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Topics Upon Which People Share Their Opinions Online, February 2014 [CHART]

By David Erickson | February 21, 2014

Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.

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Importance Of National vs Local Online Tactics, December 2013 [CHART]

By David Erickson | February 21, 2014

While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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