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Most Effective Email Marketing Tactics, February 2014 [VIDEO]

By David Erickson | February 20, 2014

A spate of recent research has highlighted the importance of relevance in marketing messaging, and a benchmarking report from Ascend2 concerning email marketing comes to a similar conclusion. Respondents to the survey indicate that the creation of relevant and compelling content is by far the single most effective email tactic for achieving important objectives. Oh, and it also happens to be the most challenging to execute.

First off, a look at the objectives that email marketers are looking to achieve in the coming year. Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%). Much as other related surveys have found, subscriber growth is a little lower on the agenda. Read the rest at MarketingCharts.

Chart - Most Effective Email Marketing Tactics

Posted in Consumer Behavior, Content Marketing, Email Marketing, Mobile Marketing, Podcast, Social Media Marketing and tagged Autoresponders, Beyond Social Media, Email Marketing Tactics, Mobile Email, Personalization, Segmentation, The Daily Numbers, Video

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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