B2B Use Of Tablets For Sales Enablement, February 2014 [TABLE]
Some 23% of B2B companies have deployed tablets in sales-related activities, according to newly-released results from Corporate Visions. The survey uncovers somewhat conflicting findings: few companies who haven’t yet deployed tablets have plans to do so, even though three-quarters of the respondents overall indicated that the ability to deploy content and coaching to salespeople’s tablets could improve sales activities.
That’s even more salient in light of a recent report from the CMO Council which found that B2B enterprises are falling far short in front-line sales enablement. Read the rest at MarketingCharts.