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Archive for February 20, 2014

Visits To Trading Sites, November 2012-November 2013 [CHART]

By David Erickson | February 20, 2014

Of total time US internet users spent online with that type of content, 61% came from the desktop, with the remainder from mobile.

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US Internet Users Who Consumer Business & Finance Content, September 2012-September 2013 [CHART]

By David Erickson | February 20, 2014

Finance/news websites were the top information resource for investors (52%), followed by financial advisors and brokers (40%).

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Most Effective Email Marketing Tactics, February 2014 [VIDEO]

By David Erickson | February 20, 2014

Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).

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State of Data Quality, February 2014 [CHART]

By David Erickson | February 20, 2014

On average, American companies believe that 25% of their data is inaccurate.

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Retail Sector Customer Satisfaction Rates, 2012 vs 2013 [CHART]

By David Erickson | February 20, 2014

While e-commerce sites have generally enjoyed higher levels of customer satisfaction than traditional retail stores, the gap has disappeared for the time being.

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B2B Use Of Tablets For Sales Enablement, February 2014 [TABLE]

By David Erickson | February 20, 2014

Some 23% of B2B companies have deployed tablets in sales-related activities.

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Benefits & Drawbacks Of Personalization, November 2013 [TABLE]

By David Erickson | February 20, 2014

Heightened consumer demand for messages related to their interests, which explains many of the benefits of personalization cited by executives polled.

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Most Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]

By David Erickson | February 20, 2014

Videos focused around electronics products pulled in 365.0 million views.

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Global Branded Video Ad Views, Q4 2012-Q4 2013 [CHART]

By David Erickson | February 20, 2014

Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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