Archive for February 20, 2014
Visits To Trading Sites, November 2012-November 2013 [CHART]
Of total time US internet users spent online with that type of content, 61% came from the desktop, with the remainder from mobile.
Read MoreUS Internet Users Who Consumer Business & Finance Content, September 2012-September 2013 [CHART]
Finance/news websites were the top information resource for investors (52%), followed by financial advisors and brokers (40%).
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Read MoreState of Data Quality, February 2014 [CHART]
On average, American companies believe that 25% of their data is inaccurate.
Read MoreRetail Sector Customer Satisfaction Rates, 2012 vs 2013 [CHART]
While e-commerce sites have generally enjoyed higher levels of customer satisfaction than traditional retail stores, the gap has disappeared for the time being.
Read MoreB2B Use Of Tablets For Sales Enablement, February 2014 [TABLE]
Some 23% of B2B companies have deployed tablets in sales-related activities.
Read MoreBenefits & Drawbacks Of Personalization, November 2013 [TABLE]
Heightened consumer demand for messages related to their interests, which explains many of the benefits of personalization cited by executives polled.
Read MoreMost Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]
Videos focused around electronics products pulled in 365.0 million views.
Read MoreGlobal Branded Video Ad Views, Q4 2012-Q4 2013 [CHART]
Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion.
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