Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented, finds Econsultancy in a new study produced in partnership with Jordan Edmiston (JEGI). Notably, B2B respondents share that sentiment to almost the same degree as B2C companies. So where do new product ideas come from, and what spells doom for them?
According to the study, a leading 80% of the respondents indicate that new product ideas originate from senior management, a fairly unsurprising result. More importantly, perhaps, is that these companies are also listening to their customers: some 72% say that new product ideas come from customer requests. Read the rest at MarketingCharts.