Always-On Consumers By Channel Use, February 2014 [CHART]
3 in 4 “Always-On Consumers” (AOCs) visit social networks, while two-thirds frequent news and magazine websites and half visit company websites, according to a recent study [PDF] from Vivaldi Partners Group (VPG). The study analyzes the online behavior of this highly-connected group, made up of individuals who use at least 3 connected devices, go online multiple times a day, and go online from at least 3 different physical locations.
When they go online, AOCs most commonly seek out practical information for everyday situations (69%), while many are also gathering information about hobbies and personal interests (58%) and finding special offers, discounts and promotions (57%). Brands make their way into the mix, too: slightly more than half of AOCs are obtaining information about products and brands. Read the rest at MarketingCharts.