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Archive for February 19, 2014

The 10 Steps Of Crisis Communications [INFOGRAPHIC]

By David Erickson | February 19, 2014

This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.

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Where New Product Ideas Originate, February 2014 [CHART]

By David Erickson | February 19, 2014

Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.

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Data Types That Are Essential To Marketing Success, February 2014 [CHART]

By David Erickson | February 19, 2014

More than 9 in 10 companies believe that some form of data is essential to their marketing success.

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Ad Performance Lifts From Top Audiences, Q4 2013 [CHART]

By David Erickson | February 19, 2014

Targeting top audiences leads to a performance lift of 220%.

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Always-On Consumers By Channel Use, February 2014 [CHART]

By David Erickson | February 19, 2014

3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.

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Likelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]

By David Erickson | February 19, 2014

In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.

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US Mobile Travel Bookings, 2012 & 2015 [CHART]

By David Erickson | February 19, 2014

While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.

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US Online Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | February 19, 2014

Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.

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North Americans' Tablet Web Use By Hour, February 2014 [CHART]

By David Erickson | February 19, 2014

Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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