February 19, 2014 - e-Strategy Trends

This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.

Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.

More than 9 in 10 companies believe that some form of data is essential to their marketing success.

Targeting top audiences leads to a performance lift of 220%.

3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.

In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.

While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.

Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.

Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.

Archive for February 19, 2014