LinkedIn has released a study of the use of social media by SMBs in the US and Canada, and while some of it reads as a sales pitch to attract financial companies to the platform, the study does contain some interesting data points. According to the survey of almost 1,000 companies, 8 in 10 currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs. Many report it helping achieve an important goal – attracting new customers.
Indeed, some 61% find social useful in gaining new customers. Read the rest at MarketingCharts.