Nielsen’s recently-released “Digital Consumer Report” contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on this site, there are some interesting statistics related to social media consumption on desktops and smartphones that are worth taking a look at.
The study indicates that while Facebook obviously leads, there’s heated competition behind the dominant platform. Among smartphone app users in July 2013, Instagram users were spending more time per person per month on the platform (3 hours and 40 minutes) than Twitter users (3 hours and 7 minutes). (Facebook was the easy leader, at 7 hours and 43 minutes per month). Both Instagram and Twitter were far ahead of Pinterest, which averaged out at 1 hour and 39 minutes per month among users. As for Google+? Just 11 minutes per month. Read the rest at MarketingCharts.