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Archive for February 18, 2014

Brand Response Times To Social Media Complaints, February 2014 [CHART]

By David Erickson | February 18, 2014

About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them Somewhat (10.9%) or Very (4.9%) often.

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Media Spend Channel Efficiency Comparison, 2013 [CHART]

By David Erickson | February 18, 2014

Social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.

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Will Olympics Viewers & Branding, February 2014 [TABLE]

By David Erickson | February 18, 2014

Winter Olympics viewers are quite receptive to branded messaging on TV.

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Happy eCommerce Customers [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by Yovigo illustrates what makes eCommerce customers happy.

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Consumers' Interest In Sharing Brand Information, February 2014 [CHART]

By David Erickson | February 18, 2014

Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.

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Monthly Time Spent On Social Networks, July 2013 [TABLE]

By David Erickson | February 18, 2014

Among smartphone app users in July 2013, Instagram users were spending more time per person per month on the platform (3 hours and 40 minutes) than Twitter users (3 hours and 7 minutes).

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Top Retail Site Load Speeds, February 2014 [CHART]

By David Erickson | February 18, 2014

The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, clocking in at 9.3 seconds during the Winter period, 21% slower than the 7.7 seconds from a year earlier.

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SMBs Use Of Social Media, February 2014 [TABLE]

By David Erickson | February 18, 2014

8 in 10 SMBs currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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