What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business, says xAd in its 2013 Year-in-Review report. However, the results aren’t uniform across all industries: while calls most commonly followed clicks in several industries, the most popular secondary activity in other industries was looking up directions or maps to a store, signaling mobile’s potential to drive foot traffic.
Not surprisingly, the industries that saw the most secondary activity in maps and directions were retail, beauty and pharmacy, and home and garden. Those that mostly saw calls were: restaurants; food and grocery; auto; telecom; and travel. Read the rest at MarketingCharts.