The Licensing Of Legos [INFOGRAPHIC]

By David Erickson | February 17, 2014

This inforgraphic by Wired illustrates Lego’s licensing deals and how it has built a brand empire.

Posted in Nice Finds and tagged Batman, Brand Marketing, Harry Potter, Indiana Jones, Infographic, Legos, Pirates Of The Caribbean, Spongebob Suarepants, Star Wars, Teenage Mutant Ninja Turtles, The Hobbit, The Lone Ranger, The Lord Of The Rings, Toy Marketing