2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it, according to survey results from BrightLocal. So which types of information are most important to consumers to find on local business websites? The study finds that the inclusion of basic information is paramount, while other factors such as site speed or mobile optimization are low on the list.
It probably doesn’t need repeating, but local business website success is very much based on simple pieces of information that consumers need to see in order to judge whether or not it’s one they’ll frequent. Read the rest at MarketingCharts.