Content Marketing Aligned With Buyers' Journey, February 2014 [CHART]
Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study from Oracle Eloqua and LookBookHQ, conducted among the Oracle Eloqua community, suggests that content marketers are trying to get better on this front, though.
Asked how well their sales and marketing teams leverage marketing automation to align content across the buyer’s journey in order to present a more united front in communications, some 49% of respondents said they’re learning how to do so and plan to execute on their within the next 6 months. Read the rest at MarketingCharts.