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Archive for February 14, 2014

Where Millennials Make Purchases After Seeing Products On Social Sites, Fall 2013 [CHART]

By David Erickson | February 14, 2014

Nearly eight in 10 millennial internet users who made a purchase after seeing an item on Facebook shopped both online and in-store.

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Product Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]

By David Erickson | February 14, 2014

US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.

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Demographics Of US College Graduates In 2013 [CHART]

By David Erickson | February 14, 2014

About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.

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Most Requested Marketing Automation Features, February 2014 [CHART]

By David Erickson | February 14, 2014

B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.

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Most Important Information On Local Biz Websites, February 2014 [CHART]

By David Erickson | February 14, 2014

2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it.

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Content Marketing Aligned With Buyers' Journey, February 2014 [CHART]

By David Erickson | February 14, 2014

49% said they’re learning how to align content with the customer journey and plan to execute within the next 6 months.

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Email-Driven Orders By Device, Q4 2013 [CHART]

By David Erickson | February 14, 2014

Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter.

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In-Flight Services Airline Passengers Want, December 2013 [CHART]

By David Erickson | February 14, 2014

About half of airline passengers were interested in booking destination-related services while flying.

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Global Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]

By David Erickson | February 14, 2014

Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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