Some 94% of brands display or promote social networks in their email marketing efforts, says Experian Marketing Services in its latest annual Email Market Study covering 2013 activity. Pinterest is rapidly growing as one such network being displayed: 64% of brands promoted it last year, double the proportion from the year before. Also coming on strong is Instagram, with about 2 in 5 brands displaying or promoting the platform in their emails last year.
This was the first year that Experian measured brands’ use of Instagram in email marketing, but it is already above Google+, which itself saw an increase from 12% to 22% share. Read the rest at MarketingCharts.