Chart - Social Login Used For Select Industry Sites

When logging on to sites with a social network ID, users prefer to enter their Facebook login information. According to Q4 2013 data from Gigya, the majority of social networkers worldwide used their Facebook IDs when using social sign-in. Google+ ranked a distant second (28%), and no other network claimed more than 15% of the total.

With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis. Nearly eight in 10 of Gigya’s clients preferred their ID for the social network when signing in to education/nonprofit sites, and more than three-quarters for eCommerce sites. Read the rest at eMarketer.