Table - Degree To Which Americans Are Worried About Targeted Ads In Their Email Inbox

Things were a bit different when it came to concerns about email service providers “reading”—via algorithms—email content. Fully 85% of people were at least somewhat concerned, with nearly one-third clocking in at “very” to “extremely” worried. But again, these concerns ran across the board—young and old, affluent and less so, most people were fairly worried about their email providers serving up contextual ads around their messages. Read the rest at eMarketer.