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Archive for February 13, 2014

Social Login Preferences, Q2 2011-Q4 2013 [TABLE]

By David Erickson | February 13, 2014

45.1% of social networkers worldwide entered their Facebook IDs when using social sign-in—the highest percentage.

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Social Login Used For Select Industry Sites, Q4 2013 [CHART]

By David Erickson | February 13, 2014

With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.

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Top Online Activities Of Mass Affluents, February 2014 [TABLE]

By David Erickson | February 13, 2014

America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.

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Ads People Most Ignore, February 2014 [CHART]

By David Erickson | February 13, 2014

Online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper ads (35%) a fair way behind.

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Social Networks That Brands Promote In Their Emails, 2012 vs 2013 [CHART]

By David Erickson | February 13, 2014

Some 94% of brands display or promote social networks in their email marketing efforts.

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Networks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]

By David Erickson | February 13, 2014

B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.

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Online Merchants' Traffic & Revenue Sources In 2013 [CHART]

By David Erickson | February 13, 2014

Paid search continued to deliver more valuable traffic than organic search.

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Degree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]

By David Erickson | February 13, 2014

Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.

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Degree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]

By David Erickson | February 13, 2014

Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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