Chart - Online Adults' Views Of Mobile Marketing

Mobile is one of marketers’ most exciting opportunities this year, according to recent research, but are consumers resistant to being marketed to on mobile? Not so, say newly-released survey results from Responsys, which indicate that about half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing “in general,” with only 21% feeling negative about it to some degree.

Drilling a little further into their attitudes, Responsys asked participants their agreement with certain sentiments concerning mobile marketing. The largest share (63%) were in agreement that mobile marketing is “convenient,” with many also agreeing that it’s “helpful” (59%) and “efficient” (57%). Somewhat fewer (51%) agreed that it’s relevant, with a significant portion on the fence. Read the rest at MarketingCharts.