How CMOs Make Decisions About Website Changes [CHART]

By David Erickson | February 12, 2014

In the MarketingSherpa 2012 Website Optimization Benchmark Report survey, they segmented the respondents, and asked the following question to only the chief marketing officers.

Q. For CMOs: In your organization, how do you make the final decision regarding which version of a page/process should be uploaded to your live site? Read the rest at MarketingSherpa.

Chart - How CMOs Make Decisions About Website Changes

Posted in Consumer Behavior, Content Marketing, Online Behavior, Web Development, Website Marketing and tagged