Chart - CPG Coupon Redemption & Savings

Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years, according to a study from NCH Marketing Services. As a result, total consumer savings on CPG coupons declined by $200 million in 2013, to $3.5 billion, the lowest point since 2008 ($2.9 billion).

Interestingly, while the average face value of a distributed coupon last year increased 7 cents to $1.62, the face value of the average coupon redeemed by a consumer fell a cent to $1.26, also contributing to the overall drop in savings. Read the rest at MarketingCharts.