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Archive for February 12, 2014

How CMOs Make Decisions About Website Changes [CHART]

By David Erickson | February 12, 2014

MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.

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Email Marketing Benchmarks [INFOGRAPHIC]

By David Erickson | February 12, 2014

This infographic from Experian illustrates some winning email marketing benchmarks.

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Email Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]

By David Erickson | February 12, 2014

Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).

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Top Brands For Customers' Emotional Engagement, February 2014 [TABLE]

By David Erickson | February 12, 2014

Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.

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Factors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]

By David Erickson | February 12, 2014

Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.

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Online Adults' Views Of Mobile Marketing, February 2014 [CHART]

By David Erickson | February 12, 2014

About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,

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CPG Coupon Redemption & Savings, 2008-2013 [CHART]

By David Erickson | February 12, 2014

Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.

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Top Reasons Latinas Visit Social Network Sites, January 2014 [TABLE]

By David Erickson | February 12, 2014

More than eight in 10 Hispanic females said keeping in touch with family/friends was an important reason for using the site.

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US Facebook Penetration By Age, 2012-2017 [TABLE]

By David Erickson | February 12, 2014

eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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