Chart - US Internet Users Who Purchase Products They Didn't Plan To Buy By Age

This aimless browsing could be the reason why millennial internet users were more likely than their older counterparts to make impulse buys. Over half agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy. Around four in 10 Gen Xers and just 30% of baby boomers reported this was something they did frequently. Read the rest at eMarketer.