How Online Channels Influence Shopping, Q2 2013 [TABLE]
Now that retailers are accepting that the average shopper isn’t flocking to social media to purchase, they’re realizing that social can be a valuable research tool, and the opinions of online friends can be persuasive.
True enough, product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%), according to Q2 2013 polling by Ryan Partnership. Retailer social media was also relatively influential and performed especially well at inspiring users to buy products or brands they had not bought before. Read the rest at eMarketer.