February 11, 2014 - e-Strategy Trends

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.

Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.

60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.

Based on advertising data gathered from the beginning of January 2012 through October 2013, Ace Metrix found that in the aggregate, TV ads containing celebrities underperformed those without.

Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.

Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.

Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.