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Archive for February 11, 2014

How Online Channels Influence Shopping, Q2 2013 [TABLE]

By David Erickson | February 11, 2014

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

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Effectiveness Of Social Media Tactics For Converting, 2013 [CHART]

By David Erickson | February 11, 2014

Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.

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US Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]

By David Erickson | February 11, 2014

Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.

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US Internet Users Who Browse Products Online Frequently By Age, November 2013 [CHART]

By David Erickson | February 11, 2014

60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.

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Effectiveness Of TV Ads Featuring Celebrities, February 2014 [CHART]

By David Erickson | February 11, 2014

Based on advertising data gathered from the beginning of January 2012 through October 2013, Ace Metrix found that in the aggregate, TV ads containing celebrities underperformed those without.

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Twitter User Profile, February 2014 [TABLE]

By David Erickson | February 11, 2014

Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.

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Highest-Rated Media Brands, 2013 [TABLE]

By David Erickson | February 11, 2014

Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.

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Average Per-Person Valentine’s Day Spending, 2007-2014 [CHART]

By David Erickson | February 11, 2014

Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.

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CPG Coupon Distribution Trends, 2008-2013 [CHART]

By David Erickson | February 11, 2014

CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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