Archive for February 11, 2014
How Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreEffectiveness Of Social Media Tactics For Converting, 2013 [CHART]
Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.
Read MoreUS Internet Users Who Purchase Products They Didn't Plan To Buy By Age, November 2013 [CHART]
Over half of Millennials agreed or strongly agreed that they often found themselves purchasing items that they didn’t plan to buy.
Read MoreUS Internet Users Who Browse Products Online Frequently By Age, November 2013 [CHART]
60% of millennial internet users (18- to 34-year-olds) agreed or strongly agreed that they looked at items online to buy nearly every day, even if they didn’t actually plan on making a purchase.
Read MoreEffectiveness Of TV Ads Featuring Celebrities, February 2014 [CHART]
Based on advertising data gathered from the beginning of January 2012 through October 2013, Ace Metrix found that in the aggregate, TV ads containing celebrities underperformed those without.
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MoreHighest-Rated Media Brands, 2013 [TABLE]
Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.
Read MoreAverage Per-Person Valentine’s Day Spending, 2007-2014 [CHART]
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.
Read MoreCPG Coupon Distribution Trends, 2008-2013 [CHART]
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
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