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Archive for February 10, 2014

Click Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]

By David Erickson | February 10, 2014

The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.

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CTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]

By David Erickson | February 10, 2014

Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.

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Most Effective Super Bowl 2014 Commercials [TABLE]

By David Erickson | February 10, 2014

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.

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Top 10 Local US Markets By Tablet Penetration, November 2013 [CHART]

By David Erickson | February 10, 2014

Nielsen looked at tablet penetration, with its 34% average across the US in November 2013 significantly below recent estimates of more than 40% penetration in December and January.

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Top 10 Local Markets By Smart Phone Penetration, November 2013 [CHART]

By David Erickson | February 10, 2014

Smart phone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013.

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US Penetration Among Select Social Networks During November 2013 [CHART]

By David Erickson | February 10, 2014

Some 17% of Millennials (18-34) use Snapchat on a monthly basis.

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Referred Video Start Traffic Share, Q4 2013 [CHART]

By David Erickson | February 10, 2014

When it comes to branded video starts, search is a far bigger referrer than social.

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Doctors' Informational Tasks By Device, August 2013 [TABLE]

By David Erickson | February 10, 2014

The most common digital activity among US physicians in the survey was accessing the internet, at 97%.

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Technologies CEOs Are Investing In For Growth, December 2013 [CHART]

By David Erickson | February 10, 2014

Executives indicated that they were currently investing in a range of technologies in order to help drive growth.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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