Chart - Frequency With Which American Internet Users Worry About Online Privacy

Internet users are more concerned about their online privacy than ever before, according to December 2013 research conducted by Harris Interactive for data privacy management firm TRUSTe.

Overall, 92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013. Further, 74% of respondents said they were more concerned about their privacy than they had been a year earlier—a number that was also up since 2013.

Nearly half of US internet users said they worried about online privacy at least “frequently,” with 45% reporting doing so “sometimes.” Read the rest at eMarketer.