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Archive for February 7, 2014

Top Trends CEOs Believe Will Transform Their Business, December 2013 [CHART]

By David Erickson | February 7, 2014

The largest percentage of those surveyed, 86%, believed that technological advances would have the greatest transformative effect on their businesses.

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Top Challenges Of Personalized Marketing, February 2014 [CHART]

By David Erickson | February 7, 2014

Both agencies (64%) and marketers (54%) indicated that higher media costs represent the top challenge.

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Top Benefits Of Personalized Marketing, February 2014 [CHART]

By David Erickson | February 7, 2014

Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers,

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Business Impact Of Customer Experience Efforts, February 2014 [CHART]

By David Erickson | February 7, 2014

A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year.

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Smart Phone Share Of US Mobile Subscribers, October 2011 – December 2013 [CHART]

By David Erickson | February 7, 2014

Smart phone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December.

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Growing Privacy Concerns Across Popular Online Activities, 2013 vs 2014 [CHART]

By David Erickson | February 7, 2014

92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years.

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Top Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]

By David Erickson | February 7, 2014

New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.

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Top Reasons People Are Concerned About Online Privacy [CHART]

By David Erickson | February 7, 2014

The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.

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Frequency With Which American Internet Users Worry About Online Privacy, December 2013 [CHART]

By David Erickson | February 7, 2014

92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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