Archive for February 7, 2014
Top Trends CEOs Believe Will Transform Their Business, December 2013 [CHART]
The largest percentage of those surveyed, 86%, believed that technological advances would have the greatest transformative effect on their businesses.
Read MoreTop Challenges Of Personalized Marketing, February 2014 [CHART]
Both agencies (64%) and marketers (54%) indicated that higher media costs represent the top challenge.
Read MoreTop Benefits Of Personalized Marketing, February 2014 [CHART]
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers,
Read MoreBusiness Impact Of Customer Experience Efforts, February 2014 [CHART]
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year.
Read MoreSmart Phone Share Of US Mobile Subscribers, October 2011 – December 2013 [CHART]
Smart phone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December.
Read MoreGrowing Privacy Concerns Across Popular Online Activities, 2013 vs 2014 [CHART]
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years.
Read MoreTop Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
Read MoreTop Reasons People Are Concerned About Online Privacy [CHART]
The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.
Read MoreFrequency With Which American Internet Users Worry About Online Privacy, December 2013 [CHART]
92% of US internet users reported worrying about their privacy online, up slightly from 89% in January 2013.
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