Some 64% of American prime-time TV viewers aged 18-49 claim to be “cord-lovers,” having maintained or added to their current level of cable/satellite subscription during the past 6 months, details Ipsos in newly-released survey results. Interestingly, that figure remains constant or even higher among viewers of that age who subscribe to streaming services such as Netflix, Hulu, and Amazon Prime.
The survey results indicate that while streaming services have been blamed for an erosion in premium channel subscriptions, they don’t seem to be contributing to cord-shaving or cord-cutting behavior. It’s important to remember that the survey is limited to primetime viewers, who may have more affinity for TV in general and thus be more likely to pay for a subscription. Also – as always – it’s worth noting that correlation is not causation. Read the rest at MarketingCharts.