Table - New Product First Adopters By Demographic

Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service; 6% reported always doing so. Most millennial men, however, rarely posted content about new products and services.

Internet users between the ages of 18 and 44 might be driven to share thoughts and pictures about new products and services if they know it’s something their friends and family have not yet tried. Read the rest at eMarketer.