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Archive for February 6, 2014

Global Digital Travel Sales Share By Country, 2012-2017 [TABLE]

By David Erickson | February 6, 2014

Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.

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Global Digital Travel Sales By Country, 2012-2017 [TABLE]

By David Erickson | February 6, 2014

Consumers across the world are becoming more comfortable making purchases on the internet, and digital travel sales are beginning to mature on a global basis.

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Impact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]

By David Erickson | February 6, 2014

The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.

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Mobile Payments' Share Of Global Payment Transactions, February 2014 [CHART]

By David Erickson | February 6, 2014

The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December.

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Millennial Moms’ Shopping Attitudes & Behaviors, February 2014 [TABLE]

By David Erickson | February 6, 2014

2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%).

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Primetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]

By David Erickson | February 6, 2014

Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.

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Reasons People Post Negative Reviews, January 2014 [CHART]

By David Erickson | February 6, 2014

Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.

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Types Of Online Reviews, January 2014 [CHART]

By David Erickson | February 6, 2014

79% of online Americans checked online reviews at least some of the time before making a purchase.

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New Product First Adopters By Demographic, January 2014 [TABLE]

By David Erickson | February 6, 2014

Millennial males were the most inclined to share photos and thoughts each time they tried a new product or service.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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