SEO Integration With Online Marketing Disciplines, February 2014 [CHART]
SEO efforts are more likely to share a budget and be highly integrated with content marketing than a range of other digital marketing disciplines, supporting the perception of content marketing’s role as “an umbrella discipline that encompasses many areas, with one of the main ones being SEO.” That’s according to a new study from Econsultancy and SEMPO, which found 45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
By comparison, fewer than one-quarter of company marketers said their SEO efforts are highly integrated with paid search (24%), social media (23%), mobile (16%), email (13%) and digital display. And while agencies reported slightly higher degrees of integration in a couple of those areas, no more than one-third said their clients’ SEO efforts were highly integrated with either of them. Read the rest at MarketingCharts.