Table - Likelihood Of Purchase Based On Friend's Social Media Post

Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Dissimilarly, 78% of social media users 65 and older said they were not at all likely to make a purchase based on what they saw on their friends’ feeds. Read the rest at eMarketer.