How People Find New Mobile Apps, March 2013 [CHART]
By a large margin, browsing the app store is the most common method consumers use to find new apps. In March 2013 polling, InMobi found that just over half (55%) of US smartphone users typically browsed the app store to find new mobile apps. Roughly one in three sought out apps that were personally recommended to them. In terms of frequency, nearly one in four searched for new apps daily, and a similar share (26%) hunted for new apps weekly. Read the rest at eMarketer.