Facebook Brand Page Reach By Age, 2013 [CHART]
Amid all the brouhaha about Facebook’s appeal to teens, there’s been more discussion about whether or not teens are using the site any longer and/or if it can maintain its “cool” factor than there has been regarding the actual reach of brands’ Facebook pages. While there’s an element of fatigue setting in with the Facebook teen use topic, Socialbakers has some interesting new data to add to the conversation.
To arrive at its conclusions, Socialbakers looked at the age breakdown of the total reach (including organic and paid; unique only) of 1,847 brand pages throughout 2013, with that translating to a sample of 960 million Facebook fans. Read the rest at MarketingCharts.