Chart - Disconnect In National Brands Local Marketing Priorities

More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%), per study results from Balihoo. The report finds some major disconnects between what marketers consider to be important local digital tactics and the amount of emphasis that brands are placing on the tactics. Read the rest at MarketingCharts.