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Archive for February 5, 2014

Frequency With Which People Share Information About New Products On Social Media [TABLE]

By David Erickson | February 5, 2014

The majority of posts on social networks about new products and services came from women, especially those 44 and younger.

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Likelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]

By David Erickson | February 5, 2014

68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

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Working Moms' Traditional Media & Lifestyle Habits, February 2014 [TABLE]

By David Erickson | February 5, 2014

Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent.

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Facebook Brand Page Reach By Age, 2013 [CHART]

By David Erickson | February 5, 2014

Reach among 18-24-year-olds ended the year about 39% higher than it started.

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Disconnect In National Brands Local Marketing Priorities, February 2014 [CHART]

By David Erickson | February 5, 2014

More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).

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Online TV Show Sources Used By Primetime TV Viewers, January 2014 [CHART]

By David Erickson | February 5, 2014

3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.

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SEO Integration With Online Marketing Disciplines, February 2014 [CHART]

By David Erickson | February 5, 2014

45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.

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How People Find New Mobile Apps, March 2013 [CHART]

By David Erickson | February 5, 2014

55% of US smartphone users typically browsed the app store to find new mobile apps.

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Global Mobile App Downloads, 2013 & 2017 [CHART]

By David Erickson | February 5, 2014

Portio Research estimated the number of annual downloads would top 200 billion in 2017—two-and-a-half times 2013’s 82 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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