Advertisers aren’t the only ones spending big on the Super Bowl this weekend: A recent study conducted by Prosper Insights & Analytics for the National Retail Federation (NRF) found that US adults would spend an average $68.27 on Super Bowl-related items. With 181 million consumers—three-quarters of all US adults—expected to watch the game, total spending will reach $12.3 billion.
What will viewers spend their money on? Nearly eight in 10 said they would buy food and beverages—the No. 1 category by far. More than 8% planned on buying team apparel, around 7% said they would purchase a new TV for the event and 6% intended to buy decorations. Read the rest at eMarketer.