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Quantified Self Universe [VENN DIAGRAM]

By David Erickson | February 3, 2014

Major brands (e.g., Nike) are strategically providing consumers with such community environments (Figure 1: Digital Business). Wearable devices, mobile self-tracking apps, and the self-tracking information people share with community members provides business strategists (e.g., digital marketers, product/service teams, and innovation groups), with opportunities to engage audiences in new ways, build more collaborative customer relationships, and gain a competitive edge. Read the rest of Gartner’s VP of Research Mike Gotta’s post.

Venn Diagram: Quantified Self Universe

Posted in Analytics, Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, User Experience and tagged Brand Marketing, Cloud Computing, Fashion Marketing, Health Care Marketing, Mobile Social, Personal Analytics, Personal Cloud, Quantified Self, Sensors, Smart Machines, Technology Marketing, UX, Venn Diagram, Wearable Computing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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