How do frequent online video viewers find the content they watch? Yahoo posed the question to 1,775 consumers aged 16-44 who watch online video at least several times a week, finding that almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth. Not far behind, more than 7 in 10 discover videos by some form of browsing, most commonly by browsing online (45%), but also through recommendations while watching videos (34%).
Video viewers also discover content by actively seeking it out: half of the respondents reported finding videos through video aggregators and more than one-third through search engines. Read the rest at MarketingCharts.