Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues, according to the company’s latest earnings release. That represents a hefty rise from just 23% share a year earlier, as Facebook continues to monetize its increasing number of mobile monthly active users (MAUs), who now number almost 1 billion and account for 79% of all MAUs.
Overall, Facebook’s ad revenues were up by more than 30% quarter-over-quarter, a bigger bump than it experienced in the fourth quarter of 2012. Compared to a year earlier, ad revenues were up an impressive 76% in Q4 2013, with generally positive performance for those ads, per a recent report from Kenshoo Social. Read the rest at MarketingCharts.