Facebook Mobile Users & Ad Revenues [CHART]

Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues, according to the company’s latest earnings release. That represents a hefty rise from just 23% share a year earlier, as Facebook continues to monetize its increasing number of mobile monthly active users (MAUs), who now number almost 1 billion and account for 79% of all MAUs.

Overall, Facebook’s ad revenues were up by more than 30% quarter-over-quarter, a bigger bump than it experienced in the fourth quarter of 2012. Compared to a year earlier, ad revenues were up an impressive 76% in Q4 2013, with generally positive performance for those ads, per a recent report from Kenshoo Social. Read the rest at MarketingCharts.

Posted in Advertising, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing and tagged Ad Revenues, Facebook, Mobile Social