Archive for February 3, 2014
Online Video Discovery Methods, January 2014 [CHART]
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
Read MoreTablet Experience Preferences, January 2014 [CHART]
Fewer than 1 in 10 want an experience similar to the smartphone but on a bigger screen.
Read MoreFacebook Mobile Users & Ad Revenues, Q3 2012 – Q4 2013 [CHART]
Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues.
Read MoreDisplay Ad Viewability Trends, H1 2012 – Q4 2013 [CHART]
About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56% in H2 2012 and 49.9% in H1 2012.
Read MoreDevices Used To Read eBooks, December 2011 vs January 2014 [CHART]
A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.
Read MoreAmericans Who Have Read A Book vs eBook In The Past Year, 2011-2014 [CHART]
The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.
Read MoreGlobal Search Ad Spending Growth, Q4 2012-Q4 2013 [TABLE]
The growth rate for search ad spending in Asia-Pacific hit 28.58% in Q4 2013, making it the leader among all regions.
Read MoreGlobal Paid Search Metrics By Region, Q4 2013 [TABLE]
Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.
Read MoreQuantified Self Universe [VENN DIAGRAM]
As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.
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