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Archive for February 3, 2014

Online Video Discovery Methods, January 2014 [CHART]

By David Erickson | February 3, 2014

Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.

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Tablet Experience Preferences, January 2014 [CHART]

By David Erickson | February 3, 2014

Fewer than 1 in 10 want an experience similar to the smartphone but on a bigger screen.

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Facebook Mobile Users & Ad Revenues, Q3 2012 – Q4 2013 [CHART]

By David Erickson | February 3, 2014

Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues.

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Display Ad Viewability Trends, H1 2012 – Q4 2013 [CHART]

By David Erickson | February 3, 2014

About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56% in H2 2012 and 49.9% in H1 2012.

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Devices Used To Read eBooks, December 2011 vs January 2014 [CHART]

By David Erickson | February 3, 2014

A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.

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Americans Who Have Read A Book vs eBook In The Past Year, 2011-2014 [CHART]

By David Erickson | February 3, 2014

The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.

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Global Search Ad Spending Growth, Q4 2012-Q4 2013 [TABLE]

By David Erickson | February 3, 2014

The growth rate for search ad spending in Asia-Pacific hit 28.58% in Q4 2013, making it the leader among all regions.

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Global Paid Search Metrics By Region, Q4 2013 [TABLE]

By David Erickson | February 3, 2014

Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.

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Quantified Self Universe [VENN DIAGRAM]

By David Erickson | February 3, 2014

As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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