Online video ad views have gone on a tear in the past few months, with the growth in ad views outpacing content view increases by a significant margin. In a recent study, Yahoo looked at the online video space via a survey of 1,775 consumers aged 16-44 who watch online video at least several times a week. While respondents still prefer to see ads rather than pay for subscriptions, some types of ads are more appealing than others.
Across 6 ad types listed, pre-rolls emerged as the most acceptable type of ad, cited by 22% of respondents. Not far behind, interactive ads and sponsorships are relatively appealing to respondents (each type at 18%). And while banner ads and wrapped banners (each at 15%) are on the “less acceptable” end of the scale, it’s mid-rolls that are the least acceptable, favored by just 12% of respondents. Read the rest at MarketingCharts.