Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]

Respondents also showed a clear inclination toward receiving more emails, as long as the new correspondence had taken into account past shopping habits. Fully 82% of those polled were at least somewhat willing to handle the increase in messaging, with just 18% indicating that they had no interest. Read the rest at eMarketer.