January 30, 2014 - e-Strategy Trends

The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.

None of the major platforms’ revenue-per-visit (RPV) grew quite as quickly on a year-over-year basis as Tumblr: the network’s RPV shot up by 340% to $1.10 in Q4 2013.

About two-thirds said that they would consider the information they heard from an academic or expert (67%) or technical expert (66%) to be either extremely or very credible.

28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).

Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.

Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.

81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.

ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.

According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).

Archive for January 30, 2014

Affluent Super Bowl Audiences, 2003-2013 [CHART]

Credibility Of Company Information Sources, January 2014 [CHART]

TV Everywhere Users & Pay-TV Satisfaction, January 2014 [CHART]

Online Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]

Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]

Likelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]

10 Most Popular Online Sports Properties, October 2013 [TABLE]