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Archive for January 30, 2014

Affluent Super Bowl Audiences, 2003-2013 [CHART]

By David Erickson | January 30, 2014

The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.

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Social Revenue Per-Visit, Q4 2012 vs Q4 2013 [CHART]

By David Erickson | January 30, 2014

None of the major platforms’ revenue-per-visit (RPV) grew quite as quickly on a year-over-year basis as Tumblr: the network’s RPV shot up by 340% to $1.10 in Q4 2013.

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Credibility Of Company Information Sources, January 2014 [CHART]

By David Erickson | January 30, 2014

About two-thirds said that they would consider the information they heard from an academic or expert (67%) or technical expert (66%) to be either extremely or very credible.

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TV Everywhere Users & Pay-TV Satisfaction, January 2014 [CHART]

By David Erickson | January 30, 2014

28% of TVE users feel more satisfied with their pay-TV service (up from 24% last year).

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Online Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]

By David Erickson | January 30, 2014

Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.

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Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]

By David Erickson | January 30, 2014

Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.

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Likelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]

By David Erickson | January 30, 2014

81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.

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10 Most Popular Online Sports Properties, October 2013 [TABLE]

By David Erickson | January 30, 2014

ESPN had 67.7 million unique visitors and a 34.4% share of the category audience, followed by Yahoo! Sports/NBC Sports, which had 57.4 million visitors and a 16.8% share.

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Marketers’ Single Most Exciting Opportunity For 2014 [CHART]

By David Erickson | January 30, 2014

According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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