Millennial parents were most likely to buy apps for their kids, with 73% of 18-to-34-year-old respondents stating they had or intended to purchase apps for their children. Parents 45 and older were the least likely to buy apps for their kids, with 38% saying they never had and did not plan on it.
When it came to selecting the apps they were going to buy for their children, parents were most swayed by educational content. Nearly eight in 10 of those surveyed by PBS KIDS reported that this was something they considered when selecting an app for their children. The second most important factor was price, but only to 56% of parents. Read the rest at eMarketer.