Levels Of Trust In News & Information Sources, January 2014 [CHART]
Traditional media and online search engines are the most trusted sources of general news and information around the world, according to the “2014 Edelman Trust Barometer.” The global survey found that 65% of “informed publics” trust traditional media (top-4 box on a 9-point scale), with an equal share trusting online search engines. Informed publics refer to college-educated adults aged 25-64 in the top quartile of household income for their respective age groups and who are significant media consumers.
Hybrid media is the next-most trusted source of general news and information, by 54% of “informed publics.” Only a minority of this group of educated individuals trust the information they find on social media (47%) and owned media (45%), though. Read the rest at MarketingCharts.