It is crucial that marketers weigh whether or not they will feature in-app advertisements. Thirty-four percent of parents said they made it a point to keep their children from engaging with ads and selected apps based on whether or not they would display advertisements.
Parents surveyed used a variety of sources to determine which apps to buy for their children, but age recommendations were the most important. Fifty-six percent of respondents looked for apps suitable for their kids’ ages. Read the rest at eMarketer.