Socialbakers has released its latest quarterly study examining “socially devoted” brands on Facebook and Twitter, and the numbers show that response rates on Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012. That was still better than Twitter response rates, which averaged out at just 40.6%.
Unlike Facebook’s response rate, though, that low figure for Twitter was actually a slight improvement from the beginning of the year, though by a fairly insignificant margin. Read the rest at MarketingCharts.